About

OUR VALUES

Strategy.

Human Built.

Transparency.

Responsible Use of AI.

Inclusive, Anti-Opressive Design.

Research and Best Practices Guide Our Work.

OUR EXPERIENCE

Jake has a diverse background of skills which help create an excellent final result for your business. With an Undergraduate Degree in Accounting, an Advanced Diploma in Software Development, and personal experience in design, they've got you covered.

If there's an area of expertise that we don't have, we'll be sure to be transparent about this and provide you with referrals to our network of trusted individuals and organizations who can help you with those services.

Headshot image of Jake Bakker, founder of JBakker Web Dev. Jake is smiling with his arms crossed professionally. They are white with short curly hair, wearing glasses, a solid dark flannel and a blue and brown striped shirt underneath
Photo of Jake Bakker, courtesy of AIW Photography

OUR APPROACH TO AI

The Current Tech Landscape

THE EXPLOSION OF AI TOOLS

The current tech landscape has changed significantly over the past five years, particularly when it comes to business websites. AI website builders and AI generated content have made it easier than ever for businesses to build a website and create marketing materials. This has led to many folks building websites for businesses using those same tools.

THE UNSEEN DRAWBACKS

While these tools may feel easier for business owners to use, they come with significant drawbacks for your organization.

Having an AI built website can lead to:

  • Generic design
  • Buggy interfaces
  • Increased cyber-security breaches
  • A loss of trust from customers
Using these tools can signal to customers that you're willing to cut corners, prioritizing convenience over quality.

Customer Perspectives on AI

A CONSUMER STUDY

A study done published in the Journal of Hospitality Marketing & Management compared participants' purchase intentions with one product description stating that the product included AI, while the other description did not.

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The most notable finding was the impact the AI term had on emotional trust, which can significantly affect consumer attitudes and behaviours...The consumers have trust issues with AI, and then also it decreases the purchase intention.


~Mesut Cicek

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AI ETHICAL CONCERNS

There are also various environmental, local, and global ethical concerns when using these AI services. People are becoming increasingly aware of these harms, and are aligning their business choices accordingly. With so many websites being created with AI web builders, having website built by someone with expertise will make your business stand out as trustworthy, reputable, and dependable.

Our AI Policy

No AI generated text, images, or video will be used by us:

  • We ask that customers not include these either during the project:
    • Art is meant to display human creativity and AI cannot replace human taste and expression
    • The following go a long way in the web design process:
      • Having a rough draft of text
      • An idea of images you'd like to include
      • Example websites for design inspiration
    • By manually going through this process you get a better sense of the vision, strategy and needs for your website. This serves as an excellent starting point.
    • We can help you fine tune these aspects as we go through the design process together.

AI Impacts on SEO:

  • AI features have changed how SEO is used
  • While we can limit AI use in our work, potential customers may have different approaches. This has impacted how SEO works on the web.
  • We'll use best practices to ensure that your website ranks well on search engines even with these changes.

AI Usage for Code:

  • When building your website we always take a human first approach.
  • If we are trying to solve a code related problem, we'll first search technical documentation, educational resources and tech forums for a solution.
  • If we can't find a solution there we'll use Thaura.AI
  • This is a LLM that seeks to be more ethical via the following:
    • 98% less energy consumption than ChatGPT
    • Fully powered using renewable energy
    • Excess heat is recaptured and used for winter heating
    • All data is fully encrypted
    • Does not seek to censor Palestinian voices and history
    • Earnings are donated to humanitarian organizations
    • No military contracts
    • Using an open source model, fully detached from Big Tech models. (Qwen 3.6)
  • We will never input personal data, or sensitive project details into an LLM.
  • If you would like us to exclude using Thaura.AI in the process of building your project, please let us know and we can make that happen.